CrossAfrica Holdings | Who are we?

CrossAfrica Holdings is a Sales, Marketing and Distribution Company in the broadest sense of the word. Strategically structured to facilitate greater focus and unlock expertise, three trading entities namely, CrossAfrica Technologies, CrossAfrica Water Solutions & CrossAfrica Lighting have been formed. Linked via an African distribution agreement with Verbatim, a wholly-owned company of Mitsubishi Chemical Corporation, we market and sell ‘best of breed’ products through our distribution networks to government, corporate and the retail consumer alike.

Group Companies

The CrossAfrica Group consists of the following companies:

CrossAfrica | Technologies

Home to the Verbatim and Freecom brands, CrossAfrica Technologies provides Data Storage, Accessories and 3D printing material solutions. Such technologies are the core of Mitsubishi Chemical Corporation.


For over 45 years, the Verbatim brand has been at the forefront of the evolution in data storage technology and remains one of the most recognizable and respected names in the industry. Not only is Verbatim the world’s No 1 supplier of optical media (Blu-ray, DVD and CD), it also markets external hard drive storage solutions, SSDs, USB drives, memory cards, and a wide range of related accessories. The company has a strong reputation as a trusted global supplier providing quality products backed up by a fast and reliable service. Most recently Verbatim has introduced a range of high quality filaments for use in 3D printers.

CrossAfrica | Lighting

A broad spectrum of premium LED Lighting solutions offering range, value and exceptional quality. From traditional home and professional retrofit replacements to downlights and luminaires, CrossAfrica Lighting will unlock that ultimate lighting experience!


In 2010, Verbatim entered the lighting industry and married Mitsubishi Chemical’s 50 years of experience in developing lighting materials with its own extensive global sales and marketing network. Verbatim LEDs utilize unique technology developed by the Mitsubishi Chemical Group, including innovative optics, patented thermal management and knowledge of key materials to create high quality lighting solutions. The result is a wide range of high quality LED lamps for professionals and consumers and an expanding portfolio of LED luminaires for daily use.

CrossAfrica | Water Solutions

Water Filtration products, under the Cleansui brand, sold and marketed through CrossAfrica Water Solutions, are positioned to meet the growing need for clean drinking water on the African continent. A high quality, 4 stage filtration process, is represented across a broad range of ‘end of pipe‘ and ‘point of entry’ product offerings.


Cleansui, developed by Mitsubishi Rayon Cleansui, means “Clean Water” in Japanese. Cleansui’s original proprietary filtration system ensures a superior level of performance. The unique and advanced filtration system uses a combination of ceramics, activated carbon and hollow fibre membrane filters. Its unique hollow-fibre membrane technology ensures that contaminants, including 99.99% of bacteria, are removed while allowing beneficial minerals to remain in the water. The hollow-fibre membrane technology is core to each and every filter. Consumers ranging from domestic household application to commercial and industrial applications, without exception, benefit from this superior technology.